Free competitor analysis template (SaaS)

Copy this template into Notion, Google Docs or Markdown. It is the same structure RivalBrief uses for every brief, so it works as a manual checklist even if you never use the tool.

# Competitor analysis: [Competitor name]
Date: [YYYY-MM-DD] | URL: [https://…] | Analyst: [you]

## 1. Snapshot
- One-liner:
- Category:
- Audience:
- Primary CTA (e.g. free trial, demo):

## 2. Positioning & messaging
- Hero headline:
- Top 3 value props:
- Tone:
- Differentiation claims:

## 3. ICP hypothesis (label as hypothesis)
- Primary customer:
- Job to be done:
- Evidence (quotes from their site):

## 4. Pricing signal
| Plan | Price | Key limits | Trial |
|------|-------|------------|-------|

## 5. Feature landscape
- Clusters:
- Signature feature:
- Notable absences:

## 6. Strengths / gaps (hypotheses)
- Strengths:
- Gaps:

## 7. Opportunity moves for us
1. (this week)
2. (this month)
3. (this quarter)

## 8. Sources & confidence
- Pages checked:
- What was found vs. inferred:

How to fill it in (about 1–2 hours by hand)

1. Open the competitor's homepage, pricing, features and about pages.
2. Copy their exact headline and claims; don't paraphrase yet.
3. Mark anything you infer (ICP, strategy) as a hypothesis.
4. End with 3 concrete moves for your own product.

Or fill it automatically

RivalBrief fills this exact template from a competitor URL in minutes. See finished examples: Notion, Linear, Plausible.

Last reviewed: 16 October 2026. Product names belong to their owners; RivalBrief is not affiliated with them. Details about other products are based on their public websites and may change — check their sites for current information.